Garden centre chain's 'Grow It' campaign boosts propagation sales 60%

The Garden & Leisure Group (G&L) 'Grow It' promotions have led to a 60% increase in propagation-related sales across all stores.

The biggest 'Grow It' promotion was piloted at the group's Cadbury store near Bristol. G&L marketing director John Moseley said: "We decided to take a really integrated approach to grow-your-own with both seeds and young plants available. It has paid off for customers and suppliers alike - despite the weather.

"Cadbury and Gardman staff worked incredibly hard to set up the display area. Some worked all night - literally - to get the Good Life Garden ready on time."

Other suppliers involved in the 'Grow It' promotion included Sutton and Taylors, and Westland helped with all the flyer promotions and posters. Products included 'Have A Grow' starter kits, Wooden Raised Beds, Grow Your Own Vegetable Kits, Earth Matters Peat Free Compost and Potato Growing Kits. The product range also catered for those with a lot of growing space, and those with nothing more than a window sill or two.

The 'Grow It' promotion will continue to run throughout this growing season.


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