Garden-centre allotment scheme hailed as an exemplar for independents

East Sussex-based Stone Cross Nurseries is paving the way for independent garden centres with its innovative plans to harness the grow your own trend.

The nursery said it planned to buy back fresh produce grown on its allotments rented to locals, with a currency that can be spent in its cafe. The move copies a similar initiative at a nearby pub.

Owner Garry Winwood said: "We have our own allotment here and the local Young At Heart group, aimed at older folk trying to stay fit and healthy, decided to take it on and grow their own produce and possibly sell it back to us."

He added: "I think this should be rolled out all over the country - as independent centres it's something we ought to be promoting. We are trying to create a destination site where people can come and enjoy themselves for half a day and visit the garden centre."

HW business and management adviser Leslie Kossoff described the Stone Cross Nurseries plan as a "major move forward".

She said: "This is wonderful. Winwood is right - all of the small independents across the nation should be looking at this and other ways of creating revenue.

"For the small independents, every single inch of land and property that they have needs to be generating revenue. Doing this with allotments is a really great marketing tool. This is a perfect example of exactly the kind of thing that is much easier for a small independent to do than the big guys."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Electric car charging: an opportunity for garden centres?

Electric car charging: an opportunity for garden centres?

There are 11,700 electric car-charging points across the UK but only eight at garden centres, so more can be done to take the opportunity in garden retail.

Dazzling display of new plants at Four Oaks Trade Show 2017

Dazzling display of new plants at Four Oaks Trade Show 2017

A wide range of first-time exhibitors and established names will showcase a wealth of new varieties at September's Four Oaks Trade Show, says Matthew Appleby.

Product and service showcase

Product and service showcase

Fresh solutions to production problems can be found among the array of products and services being introduced at the Four Oaks Trade Show, Sally Drury reports.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES

Our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation

Read latest articles