The company sells 500,000 seed mats each year.
BeeMat’s sales agent, Nigel Clarke, has been retained.
G Plants director Alex Reihl said: "This year we have focused our efforts on developing an ethical and effective wildlife range, which is driven less by aesthetics but instead by delivering products that provide the vital nourishment and habitats that are needed by our nation’s pollinators, birds and endangered bats. Bee Friends is just the start of this journey; a journey which we are excited to span in 2016. The incorporation of the BeeMat brand is certainly a great place to kick start the early spring season, and we look forward to working with retailers to help them secure stock ahead of the inevitable Easter peak in sales."
G Plants new Bee Friends range consists of seed shakers, 4-in-1 multipacks, and 3m long seed mats, with a new range of wildlife habitat products to be added for autumn 2016.