Fruit Logistica exhibit hailed as a success by Potato Council after event in Berlin

The Potato Council recorded 100 international enquiries about seed potatoes at its exhibit at the Fruit Logistica exhibition held in Berlin last month.

Additionally, many of the visitors signed up to receive further information via the council's international World Service export newsletter - resulting in a circulation increase of 20 per cent.

British seed is now successfully grown in markets as distant as Asia and South America and at Fruit Logistica the council stand received trade visitors from as far afield as Russia, Chile and Israel.

Potato Council head of seed and export Mark Prentice said: "Foreign potato growers were most impressed with the information in the multi-language brochures we had taken with us. They flew off the stand. British exporters were able to use the stand as a base for meeting new and existing contacts and their reaction has been extremely encouraging."

Marcel de Sousa, managing director at exporter IPM, added: "It seemed that anyone who already buys GB seed automatically came to the stand."


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