Fruit growers can remain in strong position during credit crunch, analyst says

Fruit growers have a good chance of surviving the credit crunch - and could even stand to benefit from the resulting change in consumer behaviour.

This is the claim of analyst Cedric Porter of Kent-based Supply Intelligence, who told growers at last week's Fruit Focus in Kent that despite the current economic climate there continues to be a growing demand for fruit and fruit products.

He added that British and/or local foods go hand-in-hand with more frugal shopping, because they are all part of a greater social responsibility.

He said: "I believe that the fruit sector is in a strong financial position to weather the (economic) storm with demand strong and industry structure good."

Porter encouraged growers to carry on convincing consumers of fruit's financial and nutritional values - such as messages like the Five A Day initiative - and develop products that appeal to "belt tighteners", such as new frozen products, pick-your-own schemes and jam-making kits.

However, Porter did warn growers that many worries still exist.

Labour problems, growing practices and higher costs could affect grower profitability - and increased unemployment will be a sign of a real recession as it will affect spending power.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

How will reduced apple and pear harvests hit the industry?

How will reduced apple and pear harvests hit the industry?

This spring, many top-fruit growers in the UK and across Europe were dismayed to discover that swathes of their orchards had been hit by frost.

How should fruit growers prepare for water abstraction reform?

How should fruit growers prepare for water abstraction reform?

Upcoming reforms to water abstraction licensing will for the first time cap the amount of water that fruit growers can take for trickle irrigation.

Getting a measure of the production labour crisis

Getting a measure of the production labour crisis

At a debate during last week's Fruit Focus trade show in Kent, senior industry figures painted a bleak picture of an increasingly difficult seasonal labour market that is already impacting on investment.