Fresh produce helps boost UK organic sales by 5.6 per cent

New market research unveiled today (13 September) by the Soil Association shows an increased rate of growth in the organic market.

Image: Charles Smith (CC BY-SA 2.0)
Image: Charles Smith (CC BY-SA 2.0)

Soil Association Certification business development director Clare McDermott said: "The organic market is in the fourth consecutive year of growth against continuing decline in non-organic food sales. There are clear opportunities across a variety of sectors, with growth driven by fresh produce and grocery, but also home baking and store cupboard essentials."

The proportion of households which have bought organic in the last year now stands at 83 per cent, while organic market is set to break the £2 billion mark this year, the research found.

The association said at its annual Organic September trade briefing that having gathered more in-depth research into organic consumers' shopping habits, it will streamline the organic message to "make organic the everyday choice for everybody".

Presenting the new research, founder of The Crow Flies marketing consultancy David Preston said: "If we can understand the range of segments and motivations of organic consumers, we will be able to grow the organic market and consistently communicate the rich tapestry of what organic is. But this has to be supported throughout the industry."


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Can a labour crisis be averted in the UK berry industry?

Can a labour crisis be averted in the UK berry industry?

Failure to secure sufficient supply of seasonal labour would not only cripple Britain's thriving soft-fruit industry but would hit affordability and availability of a healthy everyday food, according to a report by agricultural consultancy Andersons Midlands for industry body British Summer Fruits (BSF).

How will a reduced European apple harvest impact on UK growers?

How will a reduced European apple harvest impact on UK growers?

British top fruit growers concerned about the impact of this season's late frost can take some comfort from the situation on the Continent, where according to analysts, damage to tree fruit is at least as bad.

Pest & Disease Factsheet - White mould

Pest & Disease Factsheet - White mould