Fresh produce helps boost UK organic sales by 5.6 per cent

New market research unveiled today (13 September) by the Soil Association shows an increased rate of growth in the organic market.

Image: Charles Smith (CC BY-SA 2.0)
Image: Charles Smith (CC BY-SA 2.0)

Soil Association Certification business development director Clare McDermott said: "The organic market is in the fourth consecutive year of growth against continuing decline in non-organic food sales. There are clear opportunities across a variety of sectors, with growth driven by fresh produce and grocery, but also home baking and store cupboard essentials."

The proportion of households which have bought organic in the last year now stands at 83 per cent, while organic market is set to break the £2 billion mark this year, the research found.

The association said at its annual Organic September trade briefing that having gathered more in-depth research into organic consumers' shopping habits, it will streamline the organic message to "make organic the everyday choice for everybody".

Presenting the new research, founder of The Crow Flies marketing consultancy David Preston said: "If we can understand the range of segments and motivations of organic consumers, we will be able to grow the organic market and consistently communicate the rich tapestry of what organic is. But this has to be supported throughout the industry."


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Polytunnels

Polytunnels

Advanced cladding, better ventilation and more durable frameworks are among the improvements offered by the latest polytunnels, says Sally Drury.

Dutch vegetable open days

Dutch vegetable open days

Brassicas, squashes, salads, roots and alliums were all on show as growers, advisers, agents and buyers visited the main seed breeders' sites, Gavin McEwan reports.

A growing choice - the industry assesses alternatives to peat

A growing choice - the industry assesses alternatives to peat

Industry efforts to reduce peat continue as coir suppliers invest in continuous supply and growers take part in trials to assess alternatives, Gavin McEwan reports.