Once again, the sell-out show has adapted to changing times. It is now 45 years old and has seen others come and go as the nursery trade has evolved, with consolidation, mechanisation, internationalisation and developments in the type of stock planted by gardeners and landscapers being trends of recent years reflected at the show.
Event director Pat Coutts says the increased number of European growers exhibiting (almost 40 per cent of stands) reflects the current market of a weak euro and more marketing into the relatively stronger UK market by overseas companies, as well as specimen stock becoming more prevalent.
The focus is on the exhibitors and their new launches. ICL will provide seminars. Opportunities to catch up with suppliers, new and old, and to meet colleagues from the industry are invaluable and the Four Oaks Trade Show offers both in spades. The show site covers 10ha, with 17,000sq m under glass. Visitors will include commercial growers, grower-retailers, garden centre representatives, multiple retailers, farm shop owners, landscapers, landscape architects, garden designers, local authorities and florists.
The Horticulture Week evening reception on 8 September, immediately after the show itself closes for the day, will include prize giving, drinks and refreshments as well as providing an ideal chance to socialise and perhaps seal deals.
Matthew Appleby is the Horticulture Week deputy editor — email@example.com