Former RHS Chelsea Flower Show sponsor Marshalls sees sales drop 18%

Former RHS Chelsea Flower Show sponsor Marshalls' sales to the public sector and commercial market, which represent 57 per cent of the stone supplier's sales, are down 18 per cent and sales to the domestic market were down 15 per cent compared to the 2008.

Marshalls' revenue for the 10 months ending 31 October 2009 was close to expectations at £277m (2008: £339 million). Underlying daily sales revenue — on a like-for-like basis — was down 17 per cent and similar to construction industry forecasts.

Marshalls chief executive Graham Holden said the last four months had seen a 12 per cent decline in the domestic market but that he was pleased installer order books were up to 8.1 weeks from 7.1 at the end of June.

He said sponsoring Chelsea Flower Show had helped "a little bit on brand awareness". He said garden sustainability, working with children and living streets were messages Marshalls had got over to the public. Holden said he had made no final decision on exhibiting at Chelsea in 2010 but said "unless something changes" Marshalls would not renew its three-year sponsorship deal with the show.

He said industrial, retail and commercial spending were "tough" and the commercial market was competing against better like-for-like comparison than domestic sales, which fell earlier during the credit crunch.

Holden added that Marshalls were "cautious" for 2010 because industry forecasts predict "mid single digit reductions in volume" next year.

Marshalls has a contingency plan to temporarily lay off workers with pay but Holden says reducing capacity has addressed the downturn.


Subscribe to Horticulture Week for more news, more in-depth features and more technical and market info.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next



Masses of colourful tubular flowers can give these plants a substantial presence in the border, says Miranda Kimberley.

Tomorrow's tractors

Tomorrow's tractors

These machines have advanced rapidly over recent years but what does the future hold? Sally Drury looks ahead.

Tractors - Maintenance models

Tractors - Maintenance models

The tractors chosen by professionals across the sector reflect the best features, backup and support on offer, says Sally Drury.

Horticulture Jobs
More Horticulture Jobs

Industry Data

An exclusive report for HW subscribers revealing the key development trends, clients and locations for 2017.

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.

Landscape Contracts & Tenders

Products & Kit Resources

BALI National Landscape Awards 2016

Read all about the winning projects in the awards, run in association with Horticulture Week.

Noel Farrer

Founding partner of Farrer Huxley Associates Noel Farrer on landscape and green space

Read Noel Farrer