Forest remove RRPs

Forest Garden has introduced a new pricing structure for 2016, allowing retailers to set their own retail selling price.

Forest's new pricing coincides with the launch of Forest’s two new product catalogues, which separatesits core decorative products from its garden building offering.

Unlike previous catalogues, where each product included a Recommended Retail Price (RRP), the 2016 catalogues feature an insert which lists all of Forest’s suggested retail prices. Retailers then have the option to choose their own selling price relative to their local market, or select the price as suggested by Forest.

New POS now features green colouring. The area in which the price would normally be displayed is now blank, and a range of differing pricing stickers are available.

Finally, Forest has also reviewed its use of SRPs within its home and stockist delivery services. In 2016 this whole system has been simplified, and now only one price is provided. This price is reflective of the true value of the product without added costs for direct home delivery, or store provided courier services.

Some suppliers have had products available more cheaply online direct than through retailers.

A Forest spokesperson said: "Forest's new simplified pricing structure applies to all retailers, be they bricks and mortar or online. The new pricing concept has been put in place to offer greater flexibility and choice, regardless of the individual retailers route to market."

Sales and marketing director John Gomersall said: "Our new simplified pricing structure has been put in place for one simple reason – providing transparency and flexibility for our retail customers. We appreciate that our customers face different challenges in their local markets, which is why we feel it is important to provide them with the option to create an offering which best suits their needs. The same high-quality Forest product and broad portfolio is still on offer, as is our unrivalled customer support, but now it is all supported with a pricing structure that allows retailers to take greater control."

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