Focus joins forces with Sinclair for shrub range

DIY/garden centre chain Focus has unveiled a "first for UK horticulture" at its management conference in Telford with a range of William Sinclair's J Arthur Bower plants.

Sinclair national account manager Katryce Saville explained: "Focus approached us last year and asked if we would work with it and its growers to produce a J Arthur Bowers shrub collection. It was an ideal opportunity for us to promote our JAB range of products and the perfect opportunity for the growers to use a traditional, trusted and high quality brand name to promote their range of shrubs."

She added: "It is an innovative idea and has been a great project to work on with both the growers and Focus. We are all pleased with the results. Plants are from Plant Sarus in York.

Focus horticulture head Gez Smith said: "This is an exclusive for Focus as a collaboration between retailer, grower and growing media producer to land a branded range of plants."

He added: 'The conference was a great success, with both Focus colleagues and suppliers alike coming away fully enthused about the season ahead."

Horticultural suppliers at the conference were Doff Portland, Joba Plantenservice, Landgard UK, Meredith's, Plant Sarus, Scanbrokers International and Scotts Miracle Gro. Among gardening suppliers who attended were Bosch, Fiskars and Hozelock.

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