Flymo research shows lack of robotic lawnmower interest by gardeners

Flymo recently commissioned research with YouGov to assess the robotic lawnmowing market in the UK.

Since its invention 21 years ago, less than four per cent of British adults have owned a robotic mower. Yet in Sweden, France, Germany and Switzerland sales of robotic now make up a "significant share" of the lawnmower market.

According to the latest research, 75 per cent of Brits surveyed said they are just not interested in robotic lawnmowing.

Flymo believe that the UK will eventually catch up with Europe, but there’s still work to be done with cost (46 per cent-Flymo mowers cost £899.99) and whether it would save any additional time (23 per cent) the biggest barriers for those surveyed.
Flymo trade marketing manager Anne Smith said: "We know there’s still a lot of work to be done in converting British gardeners to robotic lawnmowers. 

"It’s still a relatively unheard of product so people are bound to be unsure about whether it will in fact save them time and work as it should, which is why we’re investing heavily in showing the UK just what the Flymo robotic can do. We are aware that some gardeners think you will still need to empty the grassbox on a robotic mower but that’s not the case since it can cut so often that the tiny pieces of cut grass just disappear back into the lawn for a healthier, greener lawn. 

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