Flowers business booming as Plantscape reports record summer sales

A record crop of orders for hanging baskets and street planters from councils all over the UK resulted in the busiest-ever summer for floral feature supplier Plantscape.

Plantscape's Christine Redfern inspects an order for Blackburn, Lancashire. Image: Supplied
Plantscape's Christine Redfern inspects an order for Blackburn, Lancashire. Image: Supplied

Plantscape this year supplied more than 12,000 planters – containing some 110,000 or so individual flowers - from a handful of hanging baskets for a local pub to 26 floor-standing five-tier Flower Tower planters, which measure up to eight feet tall, for Blackburn in Lancashire.

The figure compares to 10,000 for 2014 and the increased orders meant that the company ran out of all of its planters, which are made from tough polypropylene and contain a hidden water reservoir to enable once-a-week watering.

To meet its obligations – which also included three late orders all received in one week and together worth a combined £32,000 - it had to manufacture an extra 240 individual planters at short notice, before planting them up and delivering them in time to give a summer-long display.

Mark Stone, the company’s managing director, put the extra activity down to an increased sales drive and existing customers increasing their orders to meet the public’s demand for floral displays.

"We had a bumper summer this year, with a significant increase in activity for both for our plant-up and our maintenance operations, which resulted in an unprecedented volume of orders for new planter stocks and the plants themselves," he explained.

"As well as a number of new clients, it has been extremely noticeable how a number of long-standing customers have added to their orders this year, with many requesting that we maintain them too. Many organisations are still having to balance their budgets but where possible they are finding the money for floral displays, simply because they are a quick and easy way to make areas more attractive for visitors and are always one of the first things that people request when they are asked for ideas on how councils can make improvements to their communities."

Despite a mixed bag in terms of summer weather – including an unseasonably cold July – the company’s floral arrangements blossomed into show-stopping displays, brightening up roadsides, shopping precincts, parks, council offices and high streets, including in Middlesbrough town centre, where the company installed flower towers, hanging baskets and Holestar lamppost planters.

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