Flower sales up at Waitrose

Cut flowers are up 18-28 per cent up at supermarket Waitrose.

Marketing director Rupert Thomas said for the week to April 9: "Total divisional sales excluding fuel were up 10.9 per cent, with figures still distorted due to the later fall of Easter in 2015. Sales for the equivalent post Easter week last year are up two per cent.

"With Spring well underway, customers are enjoying the abundance of British fruit and veg reaching shelves, with vegetables up five per cent compared with the equivalent week post Easter last year. Last week saw British asparagus become the latest home grown vegetable to become available in Waitrose shops. Fruit also performed well with citrus up four per cent and stone fruit up 13 per cent.

"Customers are also looking at bringing Spring into their homes with flowers up 18 per cent compared with the post Easter week of 2015. Sales were driven by seasonal flowers, up 28 per cent."

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