Flower delivery service wins seed funding

Flowerbx, the online, wholesale, flower-delivery website has closed its initial $1.25m seed funding round.

Among the strategic investors are: entrepeneur Carmen Busquets, former Net-a-Porter chief executive Mark Sebba, and venture capitalist Pat Finn.

Flowerbx delivers direct from the auctions in Holland. Investment funds have been allocated to improve website technology and user experience, enhance distribution and logistics capabilities, and to execute strategic hires.

Sebba said: "I am delighted to be an early investor in FLOWERBX.  It has a lean business model, and, as a Flowerbx board member, I look forward to helping the brand achieve its enormous growth potential." 

Busquets added: "The Flowerbx team understands the importance of building a strong brand. I have been a loyal client since day one as I know I can trust the reliability of the delivery, the freshness of the flowers and the quality of the presentation."

Finn said: "The Flowerbx team impressed me from our first meeting, as it is a founding team with a diverse set of experiences and a myopic focus on execution.  They have built a passionate and loyal group of advocates and consumers due to the high quality of their product and their clearly articulated brand vision. It is exceedingly unusual to see these components come together so early in the lifespan of a company."

Flowerbx was co-founded by Adam Wilkie and Whitney Bromberg Hawkings in April 2015.

 


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Eryngium

Eryngium

This florist's favourite offers interesting foliage and alluring flowers in a range of colours, writes Miranda Kimberley.

What's in store for ornamentals production in 2017?

What's in store for ornamentals production in 2017?

Rising overheads, exchange rates, export opportunities and labour restrictions.

IPM Essen show preview - Exports offer silver lining

IPM Essen show preview - Exports offer silver lining

UK exhibitors at this year's IPM nursery trade show in Germany will be looking to increase exports on the back of the Brexit vote, Matthew Appleby explains.


From The Editor - Prospects for the year ahead

From The Editor - Prospects for the year ahead

Making predictions about the future is a risky business in the best of times. Throw in a year when the UK is set to begin the formal process of leaving the EU and all bets are off. Despite this, the HW team has prepared our biggest-ever preview of the year ahead.

According To Edwards ... Why horticulture needs a different dialogue to farming

According To Edwards ... Why horticulture needs a different dialogue to farming

The Government will always look on "horticulture" as a sector within "agriculture" and, when the trade effectively gets its message across, the Government recognises "nursery stock" as a non-edible subset of horticulture.

Seabrook on...Are 'garden' and 'gardener' becoming dirty words?

Seabrook on...Are 'garden' and 'gardener' becoming dirty words?


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.