Generic marketing of indoor and outdoor plants is through ‘Thejoyofplants.co.uk’ consumer brand that is being delivered to a targeted audience via regional and national consumer press, directly to consumers via www.thejoyofplants.co.uk, and social media channels.
The campaign will run all year round, with seasonal themes linking consumers to the best product for each period the year has to offer.
Marketing manager de Kock said: "Flower Council of Holland is committed to generic promotion and market building in this sector that will bring benefit across the board to retailers, growers and wholesalers’.
Describing a renewed partnership with the UK industry, de Kock continues: ‘to help us achieve our goals, we’ll be working actively with our UK agency Optima Marketing & PR Ltd, and will be liaising with UK players to ensure maximum benefit from the campaign."Nicky Paine, UK campaign account manager for the Flower Council, said: "in June we highlight soft fruit with blackberry, raspberry and strawberry – brilliant if like me you are gardening for children. July is the beautiful hydrangea and in August we keep it cool with the hebe."