Flower bouquet exports fall 6.5% to US$7.9 billion in five years

Flower bouquet exports by country totalled US$7.9 billion in 2015 down by an average -6.5 per cent for all flower bouquet shippers over the five-year period starting in 2011 when flower bouquets shipments were valued at $8.4 billion.

Year over year, the value of global flower bouquet exports depreciated by -12.8 per cent from 2014 to 2015, according to a recent analysis from WorldsTopExports.com.

Among continents, European countries accounted for the highest dollar value worth of flower bouquet exports during 2015 with shipments amounting to $3.6 billion or 46.4 per cent of global flower exports. Latin America (excluding Mexico) and Caribbean countries accounted for 27.8 per cent, followed by African exporters at 17.9 per cent, Asian suppliers at 6.3 per cent and North American sources at 1.4 per cent.

Sales to the United Kingdom went down by four per cent, making it the only top 10 country that showed a decrease. During the first quarter, there was still a slight one per cent growth for the English market, but they fell behind by one per cent in the second quarter and during the third quarter sales to the UK plummeted 5.5 per cent. This is partially caused by the fact that the exchange rate of the British pound dropped after Brexit.

Highest dollar value worth of flower bouquet during 2015:

1.      Netherlands: US$3.2 billion (40.3 per cent of total flower bouquets exports)

2.      Colombia: $1.3 billion (16.5 per cent)

3.      Ecuador: $819.9 million (10.4 per cent)

4.      Ethiopia: $662.4 million (8.4 per cent)

5.      Kenya: $661.9 million (8.4 per cent)

6.      Malaysia: $98.1 million (1.2 per cent)

7.      China: $87.2 million (1.1 per cent)

8.      Belgium: $85 million (1.1 per cent)

9.      Italy: $84.2 million (1.1 per cent)

10.  Germany: $82.9 million (1.1 per cent)

11.  Lithuania: $80.2 million (1 per cent)

12.  Israel: $68.8 million (0.9 per cent)

13.  Thailand: $67.2 million (0.9 per cent)

14.  Canada: $44.3 million (0.6 per cent)

15.  Spain: $38.2 million (0.5 per cent)

Among these countries, the fastest-growing flower bouquets exporters since 2011 were: Lithuania (up 552.1 per cent), Ethiopia (up 292.1 per cent), Kenya (up 45.7 per cent) and China (up 21.9 per cent).

Those countries that posted declines in their exported flower bouquets sales were led by: Belgium (down -67.1 per cent), Israel (down -26.3 per cent), Netherlands (down -26.1 per cent) and Thailand (down -17.2 per cent).

The listed 15 countries shipped 93.4 per cent of all flower bouquet exports in 2015 (by value).

Meanwhile, Dutch plant and flower exports in 2016 are nearing a record turnover of €5.7 billion, which is a three per cent increase. VGB based this forecast on the figures that Floridata compiled on Dutch wholesalers’ results up until November. Exporters expect a similar development for 2017.

Up until November 2016, the turnover of flowers increased with two per cent and that of plants with nearly five per cent, reaching €3.3 and €2 billion respectively. January was the only month in 2016 during which the Dutch export value went down; in all other months, Dutch exporters increased their turnover.  

Sales to Germany, the largest market, increased up until November with nearly seven per cent, reaching €1.5 billion, which represents 60 per cent of the total growth of €165 million. 


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Tree planting guide - three basic rules

Tree planting guide - three basic rules

Choosing the right plant, correct planting procedure and best aftercare are the three basic rules for sucessful tree planting, Sally Drury explains.

Tree planting - what are the benefits of planting trees?

Tree planting - what are the benefits of planting trees?

Mitigating climate change, providing windbreaks and reducing the risk of soil erosion are some of the best reasons for planting trees, says Sally Drury.

Tree and shrubs - nursery market

Tree and shrubs - nursery market

Growers are more optimistic now that garden designers and landscape architects are seeking more mature trees and shrubs, writes Sally Drury.


Opinion... Unbeatable delight of quality plants

Opinion... Unbeatable delight of quality plants

Viewing top-quality plants, both growing and on sale, always gives me pleasure.

Editorial ... More analysis and insight from bumper HW issue

Editorial ... More analysis and insight from bumper HW issue

Welcome to this bumper 72-page July edition of Horticulture Week magazine, packed with exclusive analysis, insight and expert advice on the biggest issues impacting all sectors of the UK horticulture industry right now.

Edwards: Will a weak pound and tariffs on imported stock be good for UK nursery production?

Edwards: Will a weak pound and tariffs on imported stock be good for UK nursery production?

At the time of writing - a few days after the general election - sterling has weakened and we still have no idea of what Brexit means.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Tim Edwards

Boningales Nursery chairman Tim Edwards on the business of ornamentals production
 

Read Tim Edwards

Ornamentals ranking

Top 30 Ornamentals Nurseries by Turnover 2017

Top 30 Ornamentals Nurseries by Turnover 2017

Tough retail pricing policies and Brexit opportunities drive the top 30 growth strategies.

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles