Flower bouquet exports fall 6.5% to US$7.9 billion in five years

Flower bouquet exports by country totalled US$7.9 billion in 2015 down by an average -6.5 per cent for all flower bouquet shippers over the five-year period starting in 2011 when flower bouquets shipments were valued at $8.4 billion.

Year over year, the value of global flower bouquet exports depreciated by -12.8 per cent from 2014 to 2015, according to a recent analysis from WorldsTopExports.com.

Among continents, European countries accounted for the highest dollar value worth of flower bouquet exports during 2015 with shipments amounting to $3.6 billion or 46.4 per cent of global flower exports. Latin America (excluding Mexico) and Caribbean countries accounted for 27.8 per cent, followed by African exporters at 17.9 per cent, Asian suppliers at 6.3 per cent and North American sources at 1.4 per cent.

Sales to the United Kingdom went down by four per cent, making it the only top 10 country that showed a decrease. During the first quarter, there was still a slight one per cent growth for the English market, but they fell behind by one per cent in the second quarter and during the third quarter sales to the UK plummeted 5.5 per cent. This is partially caused by the fact that the exchange rate of the British pound dropped after Brexit.

Highest dollar value worth of flower bouquet during 2015:

1.      Netherlands: US$3.2 billion (40.3 per cent of total flower bouquets exports)

2.      Colombia: $1.3 billion (16.5 per cent)

3.      Ecuador: $819.9 million (10.4 per cent)

4.      Ethiopia: $662.4 million (8.4 per cent)

5.      Kenya: $661.9 million (8.4 per cent)

6.      Malaysia: $98.1 million (1.2 per cent)

7.      China: $87.2 million (1.1 per cent)

8.      Belgium: $85 million (1.1 per cent)

9.      Italy: $84.2 million (1.1 per cent)

10.  Germany: $82.9 million (1.1 per cent)

11.  Lithuania: $80.2 million (1 per cent)

12.  Israel: $68.8 million (0.9 per cent)

13.  Thailand: $67.2 million (0.9 per cent)

14.  Canada: $44.3 million (0.6 per cent)

15.  Spain: $38.2 million (0.5 per cent)

Among these countries, the fastest-growing flower bouquets exporters since 2011 were: Lithuania (up 552.1 per cent), Ethiopia (up 292.1 per cent), Kenya (up 45.7 per cent) and China (up 21.9 per cent).

Those countries that posted declines in their exported flower bouquets sales were led by: Belgium (down -67.1 per cent), Israel (down -26.3 per cent), Netherlands (down -26.1 per cent) and Thailand (down -17.2 per cent).

The listed 15 countries shipped 93.4 per cent of all flower bouquet exports in 2015 (by value).

Meanwhile, Dutch plant and flower exports in 2016 are nearing a record turnover of €5.7 billion, which is a three per cent increase. VGB based this forecast on the figures that Floridata compiled on Dutch wholesalers’ results up until November. Exporters expect a similar development for 2017.

Up until November 2016, the turnover of flowers increased with two per cent and that of plants with nearly five per cent, reaching €3.3 and €2 billion respectively. January was the only month in 2016 during which the Dutch export value went down; in all other months, Dutch exporters increased their turnover.  

Sales to Germany, the largest market, increased up until November with nearly seven per cent, reaching €1.5 billion, which represents 60 per cent of the total growth of €165 million. 

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