Florensis launch Fleuroselect pelargonium in honour of secretary

Sally van der Horst, secretary of Fleuroselect, unveiled the new 'Pelargonium Toscana Sally', which is an additional colour in the Toscana series dedicated to her in celebration of her 25 years of service with Fleuroselect, the international organisation of the pot and bedding plant breeders.

Pelargonium Toscana 'Sally' is bred by Florensis and grown by Perry van der Haak in Holland. 

Jean-François Ignasse, vice-president of Fleuroselect: "Fleuroselect has made a giant leap forward over the past few years. The organisation has gained substantial recognition within the sector. The Gold Medal and FleuroStar winners are strongly promoted on an international level and the number of entries in our trials is on the rise. Our yearly member conventions and industry events such as our Home Garden and Breeders & Young Plant Producers Conferences are popular networking moments. Additionally, we are proud of our cooperation with the FlowerTrials. As an international organisation for pot and bedding plant breeders, we thought 'Pelargonium Toscana Sally' was the most appropriate way to thank Sally for her endless dedication and enthusiasm during the past 25 years.

Van der Horst said: "It is all about plants and people. If anything makes this business amazing, it is the wonderful people with whom we work on a daily basis. Together with the magnificent product, those are the two elements that have clearly marked the past 25 years for me. We are so lucky to work in this beautiful industry."


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