FloraHolland turnover breaks Valentine's Day flower supply record

Royal FloraHolland has recorded its highest ever week's turnover - €142 million - in the full week before Valentine's Day.

Flower turnover was almost €100 million, the highest ever turnover for flowers in one week. Turnover grew by 9% compared with week 6 in 2016. The number of items declined by 5%, while the average price rose by 15%.

Of the total supply of 300 million stems of cut flowers in this week, one-third consisted of roses, one-third of tulips and one-third the rest of the assortment.

The supply of tulips and roses was under pressure: the supply of roses decreased by 8%, the supply of tulips by 11%. The majority of the roses came from outside of the Netherlands. Only 20% of the total supply of roses came from the Netherlands.

For houseplants, growth was derived more from the quantity of items. The supply increased by 7%, and the average price rose by 4%. It became evident from the proportion of supply of the different products that plants are not as important gifts on Valentine's Day. The supply of pot roses increased by 10%, while the number of Kalanchoë - not really a Valentine's Day plant - rose by 43%, the greatest increase.

Meanwhile, Paymentsense have released their sales data from 1-12 Feb for 2016 and 2017 and compared the sales data for florists, restaurants, gifts and hotels. 

Florist sales were 1% down, with eating places 9% up, gift/card/novelty 11% up and hotels/resorts 4% up.

And Waitrose flower sales grew by 78% last week.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Business planning - Post-Brexit recruitment

Business planning - Post-Brexit recruitment

A good human resources strategy can help to ensure that you have enough of the right staff at the right time, Neville Stein advises.

How will apprenticeship levy impact horticulture business?

How will apprenticeship levy impact horticulture business?

Next month's introduction of the Government apprenticeship levy could offer good value for money for horticultural businesses, Rachel Anderson discovers.

Loropetalum

Loropetalum

Colourful flowers and stunning foliage are great rewards for growing this often unfamiliar plant, says Miranda Kimberley.


Opinion: Edwards On... Plant supply and health

Opinion: Edwards On... Plant supply and health

Increasingly, and rightly, plant health/biosecurity is being recognised as something of which all of us involved in plant supply must be aware.

From The Editor - Prospects for the year ahead

From The Editor - Prospects for the year ahead

Making predictions about the future is a risky business in the best of times. Throw in a year when the UK is set to begin the formal process of leaving the EU and all bets are off. Despite this, the HW team has prepared our biggest-ever preview of the year ahead.

According To Edwards ... Why horticulture needs a different dialogue to farming

According To Edwards ... Why horticulture needs a different dialogue to farming

The Government will always look on "horticulture" as a sector within "agriculture" and, when the trade effectively gets its message across, the Government recognises "nursery stock" as a non-edible subset of horticulture.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.