FloraHolland attracts UK garden centre buyers looking to track trends

Plant exporter Javado's invitation to the Dutch Plant Fair attracted two minibus loads of garden centre buyers and owners from across the UK last week.

Travelling from Dublin, Birmingham, Gatwick, Luton, Manchester and Southampton to Schipol, where
they were collected by Javado minibuses, the two-day trip saw plants from several hundred growers
at the fair in the Westland. On the second day, specialist growers also welcomed the UK visitors and showed them their crops on their nurseries.

A tour of Javado’s plant distribution centre demonstrated the capabilities in logistics that enabled their visitors to order in the webshop one day and have plant orders from any number of growers collated and price labelled to leave the next day to arrive the following day.

Of particular interest were the range of houseplants to meet the continually increasing demand for
plants for indoors.

James Woodham, who takes care of Javado’s UK garden, said demand for some houseplants  was even outstripping supply: "Our clients were snapping up certain high demand varieties on the spot when seeing them at the growers whilst others were on the look out for new plants and trends".

Paul Holt, manager and plant buyer for both North One and West Six London centres, said: "Holland seems so far away when you don't really know what the growers are producing, what their stock levels are and how long these plants take to produce. With this insight it can only lead to better sales and happy customers."


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