Floradecora to make its mark at Christmasworld

Floradecora has been given its own product hall at German trade show Christmasworld for the first time.

Floradecora given product hall at Christmasworld for first time
Floradecora given product hall at Christmasworld for first time

The fair for seasonal and festive decorations shows how fresh flowers and seasonal decorations can be mixed, and new for 2017 is Floradecora's own product hall in Hall 11.1 at Messe Frankfurt, Frankfurt am Main.

Featured are roses, gerberas, lilies, lisianthuses, tulips, chrysanthemums, orchids, poinsettias and Christmas trees, as well as bamboo, cacti and succulents. Floradecora aims at florists', gift shops, furniture stores, restaurants, hotels and food shops, as well as discounters and garden centres.

Ronald van den Breevaart of Green Team Consultancy said: "Visitors can actually order all the products to be seen at Floradecora. The new event is a genuine order fair."

Show director Eva Olbrich said: "With this new and unrivalled combination, the opportunities open to the trade will grow even more."

Both gave the example of this summer's UEFA European football championship when Gartnerei Lower - a garden centre in the Frankfurt region - offered a bowl planted with flowers in the colours of the German flag as a souvenir gift.

Last year, Christmasworld attracted 953 exhibitors and 39,398 visitors. The fair is also joined by Creativeworld and Paperworld. The show runs from 27-31 January 2017.


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