This year, Fiskars has developed a new advert (https://youtu.be/XE5yDFtCNiM). It features the new Xact Weedpuller.
The TV campaign ends with promotion of Fiskars 'hero' products - the new Xact and Fiskars Light Weedpullers as well as its PowerGear loppers and pruners. Also featured is the Tree Pruner.
Classic FM hosts Fiskars radio campaign, as do newspapers and gardening magazines.
Fiskars trade marketing director Kerry Murfin said: "The early Easter weekend this year extends the Spring gardening season. We know the power of TV advertising, supported by an integrated campaign, to drive consumers towards our products instore. As always, we've been working closely with our retail partners to maximise the consumer experience, so they can easily find and purchase Fiskars products when they walk into our garden centres and DIY outlets."