Fiskars in garden centre giveaway

Fiskars Weed Puller campaign has started with TV and other adverts set to run to 4 June 2012.

To support retailers in store Fiskars has 100 sets of point of sale material available free of charge.

These sets are available on a first come, first serve basis by emailing Elisabeth.Mcneil@fiskars.com

The Weed Puller Point of Sale packs include:

  • ‘A Hundred Reasons to Weed' A2 poster with instructions for use of the Weed Puller

  • As seen on TV' bunting to draw customers' attention

  • Leaflet dispenser complete with 50 leaflets

  • Wobblers to highlight the weed puller on display

James Mitchell, head of garden centres, said:

"Last year the Weed Puller was new to the UK market and retailers made a leap of faith to support the product launch. We know the advertising campaign works having doubled forecasted sales and we've already had lots of enquiries in the first week of the 2012 campaign.

"These point of sale sets will help retailers create in store theatre and maximise sales of the Weed Puller so they can make the most of consumer brand awareness for Fiskars and the Weed Puller. We predict another great gardening season ahead."

The £2.32 million pound campaign investment is for consumer and trade promotional activity. To drive consumers into stores and purchasing online, the spend includes a TV advertising campaign, supported by press, online and relevant outdoor advertising.

The consumer focused campaign activity includes:

  • TV advertising to reach 11.8m gardeners over a 6 week period where they'll have the opportunity to watch the advert at least six times over the course of the campaign.

  • Outdoor activity started with Fiskars advertising during the England v Ireland RBS Six Nations 2012 match at Twickenham, shown live to 10 million viewers on the BBC. Fiskars' association with rugby continues with the Super League matches, which run from March 31st to September and shown live on Sky Sports.

  • Press advertising includes Gardeners World and weekly advertising in the Saturday Telegraph gardening supplement and other regional titles and retailer magazines.

  • Editorial in major consumer titles and gardening press accompany the promotional activity.

  • Online activity is also a part of the campaign with the advert shown with video on demand. This will target 30m impressions and 5m consumers.


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