Fiskars back at Glee with axes, light tools and weed puller

Brand ambassador James Wong is promoting new Fiskars products at Glee this September.

James Wong
James Wong
Fiskars south west Europe regional director John Grayson said: "It's great to be back at GLEE this year and really exciting that our new brand ambassador, James Wong will be with us on the Fiskars stand. We've had some tremendous developments at Fiskars recently with new product launches and some attention grabbing and educational new point of sale to further support our retailers. We look forward to introducing these to the trade at this year's show."

The next generation of Fiskars Axes will be available for the trade immediately. They have a 3D grip for faster speed swing and increased safety and a Red Dot Award 2015 for design.

The new Fiskars Light range is launched at Glee, after recent research from Fiskars show that more than 90 per cent of consumers considered gardening to be a heavy task.

The new Light tools are slightly smaller in size than standard ranges. It includes a spade, fork, leaf rake, soil rake, weeding knife, weeder, cultivator, hoe and a new weed puller.

The Fiskars Weed Puller has created a whole new market category, with sales of more than million units and trade sales up 200 per cent. These impressive figures have assured Fiskars the market leader status in Europe. However, traditional weeding tools remain the implements of choice for 53 per cent of lawn owners. Additionally, 58 per cent still use herbicides as the main defence against weeds.

The next generation of Fiskars Weed Pullers is tailored to suit the criteria of core ranges for Xact and the and the new Fiskars Light ensuring that Weed Pullers can be matched with individual requirements.

The Xact Weed Puller benefits from an optimised ergonomic grip and new pedal design, reduced weight with a shorter shaft profile and the introduction of a new colour combination in White and Clay.

Fiskars also has new point of sale materials.

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