Fiskars announces £3,000 winner

Fiskars has announced the winner of its £3,000 garden makeover competition that ran between February and July 2015 as part of its Spring Weedpuller campaign, which included TV advertising.

Keith Hopwood from Coventry won plants, paving, patio decking and garden features.

He said: "Our garden is in such need of a makeover. We all love being outside, but often dream of how we could turn the garden into a really special outdoor living area. You've just made our dream come true. Thank you."

Keith collected his prize from his local B&Q Coventry store with store building manager Gary Young and Fiskars trade marketing manager James Karanicolas.

The Weedpuller competition was promoted via in-store Weedpuller freestanding display units and on header cards on all Weedpullers. The competition was also promoted at customer trade shows and Spring demo days.

Karanicolas said: "We had thousands of entries. It's been a core part of our strategy to help our retailers drive sales and interest in Fiskars products. This consumer promotion has been a huge success."

Four packs of Fiskars garden tools, each worth £500, were also won.

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