Fiona Fell to stand down as AHDB Potatoes chair

"It is a real privilege to have had the opportunity to develop the potential of AHDB and to lead the Potato Sector Board," she said.

Image: AHDB
Image: AHDB

"I appreciate the hard work and commitment that the Potato Board members and all the staff have put in, particularly over the last 18 months during the AHDB restructure."

Fell spent six as an independent member of the Potato Sector Board, including acting as interim chair, and three as a main AHDB Board Member and also as Chair of the AHDB Potato Sector Board.

AHDB chairman Peter Kendall said: "I thank Fiona for her contribution to the work of the Board during this period of change and the passion and thoughtful energy she put into the role."

Fell trained and worked as a vet for a number of years and is currently on the Board of the Centre for Innovation Excellence in Livestock and the Advisory Board of Newcastle University's School of Agriculture, Food and Rural Development, as well as holding several positions in the charity sector.

Defra, which oversees the board, says it has started the search for "another strong leader" to champion the potato sector.


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