Fine growing weather boosts sales of Co-op fresh whole peas

The Co-op has seen sales of fresh UK-grown peas treble, helped by a bumper crop brought by the season's warm, wet weather.

Image: Co-op
Image: Co-op

Commercial manager at the newly rebranded retailer Adele Balmforth said: "We are having a really amazing season on British vegetables, especially fresh peas with sales trebling on last summer. They are particularly sweet and juicy this year which means they can be eaten raw or quickly cooked, whilst the task of shelling them is good fun for kids and gets them involved."

The British fresh pea season lasts between May and September. Co-op's fresh peas are mainly grown in the Somerset Vale, where they are picked by hand, packed and shipped to stores in 36 hours.


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