The brand partnership between Baby Bio and one of this year’s big hit movies, EPIC, has help create a 53 per cent hike in sales in June of the houseplant food.
Sales for the first six months of the year were also up by 15 per cent and during the weekend that the film opened nationwide there were more than 5,000 visits to the website, which is over 600 per cent up on average daily traffic.
EPIC is a 3D CG action-adventure comedy. Baby Bio buyers can win an 'EPIC Adventure' to Thailand.
Baby Bio product manager Alison Mulvaney said: "We capitalised on the brand partnership with a whole range of initiatives, from promotions to TV adverts, that consumers really took to.
"The biggest of them all is our competition to win an EPIC Adventure, an incredible family holiday for four to Thailand. The competition is running now in store and on our website and the winner will be announced at the beginning of 2014."