Figures reveal garden centre market winners

Slug killers and water butts feature among the winners in a difficult year for garden retail market.

The latest figures from market analyst GfK show that slug killers' year-on-year performance was up 29.9 per cent to July 2012 following the wettest June on record, which encouraged slugs and snails.

Meanwhile, GfK figures supplied to Horticulture Week track how water butt sales took off early in the season after Anglian Water, Southern Water, Thames Water, South East Water, Sutton & East Surrey Water, Veolia Water Central and Veolia Water Southeast imposed use restrictions in April.

Water butt sales rose by 56.2 per cent for the year to August 2012. South East Water, Sutton & East Surrey Water, Veolia Water Central and Veolia Water Southeast lifted bans on 9 July. Anglian Water, Southern Water and Thames Water lifted their bans in June.

Weedkiller sales were 0.3 per cent up, despite rain leading to greater growth than normal. The garden care products market was 14 per cent down to the end of June, according to GfK.

Scotts sales director Jeff Kwiatkowski said the company's sales were above the market average. "Despite the atrocious wet weather, sales of weedkiller and controls have been relatively buoyant," he added.

Westland marketing director Keith Nicholson said his firm has increased market share across every category in which it operates in 2012.

B&Q saw a six per cent fall in sales, losing £30m on seasonal products in the 26 weeks to 28 July, including a downturn of 20 per cent on plants. Homebase saw like-for-like sales fall 3.7 per cent in the second quarter.




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