Ferndale uses novel ideas to boost turnover

Ferndale Garden Centre in Derbyshire has seen sales rise 46 per cent in the past five years, helped by a collection of novel initiatives.

Neil Grant
Neil Grant

The centre has introduced a 10m by 2m sandy beach, complete with buckets, spades, scampi and chips, open from July-October.

Managing director Neil Grant has extended the garden centre’s cafe by 12 metres and seen 30 per cent growth after creating a seating space for 200 people sitting on recycled furniture, church chairs around a log burner.

Ferndale is part of the Government business suppert service GrowthAccelerator.

Grant is also planning wooden chalets that could be rented out by local businesses, and a centre TV station airing gardening tips to view on mobiles.

A National Children's Gardening Week from 23-31 May is also planned.

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