"We are delighted with this early season crop, especially with it setting a record start date and its consistent performance week on week," said agricultural director Mark Taylor.
"Demand for this delicious new potato variety has allowed us to extend the season, with a longer UK supply window based on its great storage capabilities.
"At the moment demand outstrips production, but we now have the opportunity to move further afield and expand our volumes based on excellent results and great customer feedback. Each year we learn more about the variety and are confident that it will continue to perform ahead of many of its peers in taste and quality."
Nigel Allam, general manager for Fenmarc's agricultural division Agrimarc, said: "The variety produces many stems and therefore, high tuber numbers, fitting in well to the new potato market.