The new West+ compost with four month feed technology is to to be advertised with a £1 million television campaign highlighting the qualities of the growing media.
The advert will appear across the UK and Eire on 20 April and features a character created by animators Aardman, who were also behind Wallace & Gromit and the Resolva Weed character.
Providing the voiceover for this exciting advert is therish actress Pauline McLynn, most famous as Mrs Doyle in Father Ted and most recently as Libby Croker in the comedy drama Shameless.
The advert will be hitting screens this spring on the following UK channels: ITV, Channel 4, core Sky channels and various digital networks. In Ireland the advert will be broadcast on RTE1 & 2, TV3, 3e and Sky Media.
Dympna Carron, product manager for Westland Horticulture said, "We are incredibly excited about the new West+ compost advert and know people will find it both informative and engaging, with the entertaining and enchanting plant character. At Westland we aim to provide consumers with products which help to save them time whilst offering them easy solutions to their gardening tasks and give them more time to enjoy other things."
The West+ advert will be active across April and May in 2011 with other Westland products due to hit the small screen including Resolva 24H Weed Killer, Aftercut Lawn feed and Eraza Slug & Snail Killer.