There were a further 4 appointments having been made earlier this year. As part of the company’s growth plans, they launched their latest innovation, Small Plants for Small Spaces, at the HTA National Plant Show in June.
Bruce joins as key account manager, she previously worked for the RHS Wisley Plant Centre and has 7 years’ experience in plant retail. In addition to horticulture, sales and merchandising knowledge, she has a background in marketing for the banking and education sectors.
Lee Hopper joins from Hillier as account manager and brings 25 years’ experience in horticulture. Having previously worked for garden centres and nurseries, he understands the buyers’ perspective, ensuring he can meet their needs and deliver excellent service.
Farplants managing director Brett Avery said: "I am delighted to welcome Zoe and Lee to the Farplants family. Their outstanding experience and knowledge is precisely what we look for to ensure we provide our valued garden retailers with the best products, support and services.
We thrive on the expertise and passion of our staff enabling us to continue to innovate and uphold our reputation for quality, and I am pleased that Zoe and Lee have this in abundance."
New for 2018, Small Plants for Small Spaces, is Farplants’ new concept for selling small hardy plants targeted to appeal to the consumer limited by space but who still wants impact. The range helps shoppers instantly relate and see how the range will work within their garden.
New trade marketing manager is Emma Glue. The Farplants Group supplies hundreds of garden retailers throughout the UK, growing 11 million plants a year across 2,000 varieties.
Farplants will also be exhibiting at Glee this September.