The company is keen to enrol more growers to help it achieve its aim of becoming a nationally available brand during 2011.
From My Farm procurement manager Rob Stevens said: "The relationship we have with our growers is mutually beneficial. They provide us with fresh, seasonal, regional produce and in return we give many of the smaller growers, who might not otherwise have the economy of scale, the opportunity to supply the big multiples.
"But even bigger producers benefit from working with us. We can provide marketing advice and PR opportunities to raise their profiles locally, regional hubs through which the produce is distributed, packing and labelling facilities, storage and supply chain management.
"All of the produce we supply in store is labelled with the name of the grower and their farm. This is good publicity for the farmer and means our traceability and quality assurance are impeccable, something that the retailers demand."
- For further details, see www.frommyfarm.co.uk or call Rob Stevens on 07825 609511.