The company, which was launched in October 2008 in response to the growing consumer demand for seasonal, regional fresh produce, was inspired to start the campaign after research carried out by the Future Foundation and the Institute for Social & Economic Research showed that in the UK, over the past two generations, the number of adults who sit down for Sunday lunch together at home has dropped by more than half, from 12.7 million in 1961 to only 6.2 million today.
From My Farm commercial manager Rick Sanderson explained the thinking behind the company's campaign: "We would like to get more people sitting down for a meal together on a Sunday because we believe that eating together is an important part of family life that not only reinforces family values, but also helps encourage healthy eating."
The company has taken the campaign online with the launch of a Bring Back Sundays Facebook page. Visitors to the site have the opportunity to win a year's supply of vegetables simply by clicking the competition page's "Like" button.
There is also a weekly competition to win a copy of the book British Seasonal Food by leading chef and restaurateur Mark Hix.
A Bring Back Sundays website - www.bringbacksundays.co.uk - has now been set up where visitors can learn more about the campaign, link to the Facebook page and sign up to receive updates from the campaign's Twitter account - @bbsundays.