After studying at Pershore College, he returned to Blakedown where he worked his way up to become operations director. He was a 'hands-on' grower of a complete range of hardy nursery stock on the company's five sites, as well as building close relationships with smaller growers who grew young and finished stock for Blakedown. For more than 20 years he was responsible for the large number of apprentices and middle-year college students who passed through Blakedown's doors.
He was described as an excellent man-manager, who made sure students left with their training complete and their time at Blakedown having been an enjoyable one.
Colleagues said: "He was a larger-than-life character and we will fondly remember his hearty laugh, which could usually be heard long before one caught sight of him."
His funeral is due to be held at Kidderminster Crematorium today (8 January).