The marketing initiatives are aimed at improving sales and business growth by attracting more customers and exposing them to products, services and the atmosphere that is created, said DSH owner David Saunderson.
Themed events include Spooky Spooks for October half-term. The pack includes a picture hunt, posters, spot-the-difference and spider-web competitions.
There are also packs for Tea with Santa, Teddy Bears' Picnic, Stars in the Pets' Eyes pet day, Wildlife Fun Days and Wood is Good tree/wood crafts days.
Event packs cost £65-£95 each and include instructions, templates and promotional advice.