European stock importer Greenhill Plants considers export business for British growers

A former Homebase buyer's novel plant-supply method could soon help British exporters.

Greenhill Plants was set up a year ago by Matt Graham to deliver good-quality European stock to British retailers, wholesalers and landscapers, from as close to the source as possible.

After a strong first year in business, Graham said he was considering helping British growers find overseas markets for their stock.

Graham explained: "We are talking about export now to see if there are any opportunities we can explore. I'm discussing it with my European partners to see where we could do it."

The company has expanded quickly and now offers 42,000 garden plants, house plants and Christmas trees to its British customer base.

Working with Belgian company Gimall Plants and the Denmark-based ZenFlora, Greenhill Plants has access to between 300 and 400 European growers.

Graham added: "I have been surprised by the number of independents that still buy their stock from lorries that buy some plants at an auction and then drive around the country for five days until they have sold them all.

"You can't guarantee the quality there, so our aim is to get as close to the source as possible."

Greenhill Plants will make its first public appearance at the National Plant Show at Stoneleigh Park 29-30 June.

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