The company was started six years ago as European Sales Direct, with just eight customers. GCF now sells to around 300 independent garden centres and groups including Van Hage, Blue Diamond and Squire's.
Moors, who previously worked for a Dutch export company, has expanded the business over the past year after selling shares to Dutch logistics partner Eddie den Dekker in Westland.
Brian Redman joined from Floreac in early 2014 and Tim Jacob recently joined the team, having been group plant buyer at Squire's and sales manager at Farplants.
"We supply a broad spectrum of retail outlets," said Moors. "Our customers demand top-end service and top-quality product. We've developed our team to ensure each sector gets the service and dedication they deserve."
Moors is focusing on product such as exclusive tricolour acers he developed that are being grown by Van Son & Koot and Hoogeveen's tricolour hellebores, which will be launched at the Four Oaks Trade Show in September. Other key growers GCF uses include Fruithof, Kempen and R Moerings.
GCF also sells a range of indoor plants and bulbs, and recently introduced a range of specially selected plants developed in partnership with Royal Botanic Gardens, Kew. GCF donated products that raised £1,000 to the David Colegrave Foundation after launching a collection of orchids at the HTA National Plant Show.
Redman and Jacob are working towards developing new and exciting ranges to launch to the UK market in the coming months and to ensure GCF is the key "one-stop shop" for all garden centres' continental product.