New dealer Northumbrian Garden Machinery managing director George Aspin said: "We wanted to work with Etesia because we needed a product that was a commercial brand. I first came across Etesia at a previous SALTEX exhibition and then I spoke to a few other dealerships who said that the products were really popular.
"Then by chance, a contractor came in looking to replace his Etesia pedestrian mower and that’s when I saw an opportunity."The Etesia products come with a three year warranty and they’re the Aston Martin of lawn mowers. They are well designed, stand out above the competition and they sell themselves really."
Tom Williams Garden & Estate Machinery, previous winner of New Etesia Dealer of Year, has also returned to the dealership network after a short absence. Established in 1997, the company specialises in sales, hire, repairs and servicing of garden and estate machinery.
Owner Tom Williams said: "It’s good coming back into the Etesia camp after being away for a little while. I’ve always liked the products as they do exactly what they say they will do and will cut and collect in any condition – that’s what makes them stand out for me. There are a lot of products that are all in the same ball park in terms of price but you could argue that the Etesia products are a lot better than the rest out there.
"Certainly, what we’ve found is that the customers who have bought them previously will buy the same products again – they’re that good."