English wine producers aim for boost from Brexit

Brexit can benefit the English wine industry because there is "huge potential for us outside of Europe", a leading winemaker has said.

English wine:  huge potential identified for producers
English wine: huge potential identified for producers

Hush Heath Estate co-owner Richard Balfour-Lynn said the weakening of the pound since the EU referendum vote "has helped our non-European trade tremendously". He added: "For an industry still in its infancy, the Government now has the flexibility to help English producers by cutting duties on our wine so that we no longer pay the same as European competitors to sell in our own market."

But he warned that the growing market for "British wine", industrially fermented from imported grape must, could muddy the waters for English wine in export markets. "Our customers in Japan or America don't know the difference when buying a bottle, but there are obviously substantial differences in quality and taste," he said. "Should they have a bad experience, it could put them off English wine."

Freed from EU obligations, the Government could address this by revoking the "British" designation from such products, he added. "We're gaining an international reputation, but that foothold is fragile and at risk of being undermined."

Currently around 250,000 bottles of "true" English wine are exported annually, mainly to the USA and Japan, according to trade body English Wine Producers. The industry has set a target of increasing that tenfold by 2020.

Meanwhile, the Co-op is to begin stocking its first English wines at selected stores, including Hush Heath's Balfour 1503 Foxwood sparkling wine. It will also stock an own-label English still white wine in around 1,000 outlets, priced £7.99. Made by England's largest wine producer Denbies of Surrey from the Bacchus and Ortega varieties, Limestone Rise will be the first wine in the Co-op's new premium Irresistible range.

Co-op category trading manager Simon Cairns explained: "In the past the scale and volume required for all stores was a challenge, but now we are looking at our estate by cluster. Going into partnership with Denbies helped us to achieve the right volume.

"With English wines we have been really looking at what is good value for money. I have tried a lot of English wine and I asked myself whether it really offered that, but occasionally it does."


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Can UK fresh produce come out of Brexit ahead?

Can UK fresh produce come out of Brexit ahead?

UK production horticulture can become more profitable under one possible Brexit scenario, while other more drastic scenarios will lead to only minor losses in profitability, in contrast to other farming sectors, according to a new report by levy body AHDB with Agra CEAS Consulting.

Business Planning - Staff are your greatest asset

Business Planning - Staff are your greatest asset

An effective strategy to retain staff is the best way for any business to avoid a potential recruitment crisis, Neville Stein advises.

How should agri-tech research for fresh produce function in a post-Brexit UK?

How should agri-tech research for fresh produce function in a post-Brexit UK?

One area affected by the uncertainty around Brexit will be the ongoing development of agricultural technology, seen by many as essential to retain Britain's productivity and competitiveness in fresh produce along with other farming sectors.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Professor Geoffrey Dixon

GreenGene International chair Geoff Dixon on the business of fresh produce production
 

Read Professor Geoffrey Dixon