EGO is well established in the United States domestic market and was launched in the UK last year as a specialist dealer-only product, with the range powered by a fast-charging 56volt lithium-ion battery.
Vincent Brauns has been appointed as product manager tasked with developing new products to extend the EGO reach across Europe.
"I shall have an integral role in the new product development programme for both domestic and professional markets through our European and UK dealer channels. Enhancing the service elements of our products will provide an added bonus for our dealers," said Brauns, who joins EGO from Andreas Stihl.
"It is tremendously exciting to be in at the very start of our journey with EGO. Innovation runs right through every strand of our business and there is little doubt that cordless technology will become the leading power source in both the domestic and professional sectors in the near future."
In the UK sales are handled exclusively by Henton & Chattell through its 1500+ strong dealer network. To support them, EGO has appointed product specialist Ian Boler (below).
Ian Boler. Image: EGO
His role will focus on seeking new retail customers and supporting existing stockists of the EGO range.
In the past he has undertaken similar work on behalf of Bosch professional power tools.
Boler believes the environmental and efficiency values of the brand will strike a chord with the industry.
"The more I use the products the stronger my conviction that EGO will become the major brand for cordless garden products in Britain. Consumers and trade customers are increasingly motivated by environmental claims for products and ours do genuinely tick all the boxes," he said.
Steve Roskell, the UK and European marketing director for EGO describes the two appointment as "significant additions in our thrust to become a major force in the sector for cordless garden products."