The specialist grower of around 40 varieties of chilli pepper recently won a £1,000 grant from the Bedfordshire Growth Fund run by the local Business Link.
Owner Joanna Plumb said: "My vision is for Cherwood Nursery to become Bedfordshire's first pick-your-own-vegetable centre. "Families will borrow wellies and a wheelbarrow to pick not only chillies but aubergines, peppers, courgettes, sweet corn and other vegetables from the plant."
Chillies grown at Chawston include Anaheim and Dorset Naga, and they form ingredients for sauces sold in Waitrose in St Neots, farm shops and farmers markets.
Local Business Link adviser Diane Budd said: "Joanna's dream of developing Cherwood into a pick-your-own-vegetable business is imaginative and has huge potential. The grant from the Bedfordshire Growth Fund means she can commission expertise to help with site design and marketing to help turn her vision into reality."
Edible Ornamentals is a member of Tastes of Bedfordshire, which supports and promotes local food and craft producers.