The variety, developed through cooperation between plant breeders and university researchers, has a controlled habit that means it doesn't require any pinching. It says this quality will greatly reduce the growing regulation requirements.
The unnamed variety is the subject of a Utility Patent application for protection and will be displayed at Ecke's poinsettia trials in Denmark on 23 November.
It will be the first time the plants have been displayed outside Ecke's breeding department in California.
The trials will involve the new poinsettia along with other varieties being launched, such as 'Brilliant Red'. Plants will be trialled along with varieties from rival companies, including Dummen and Selecta.
A patented propagation media will also be presented that has shown increased uniformity and reduced propagation time in Ecke trials.
The product is 100 per cent non-organic and has improved ability to hold air and water and reverse osmosis abilities, ensuring that cuttings stay moist under all conditions.