Exports to Eastern Europe are growing strongly. Exports to other countries are fairly stable. Exports to France were disappointing, with a drop of almost 9%.
FloraHolland says in the period from June 19 through July 15, turnover was down 4% compared with last year. The biggest cause was a lower price for cut flowers.
The average price for cut flowers of 21 cents is still above the long-term average. The price last year lay around 24 cents. This year the average price is at a more normal level. An increased supply of houseplants and a higher price for outdoor plants ensured that the 13% drop in turnover for cut flowers was partially compensated.
FloraHolland said the demand for buying products directly from growers continues to increase. For cut flowers the share of direct flows increased by 3.8 percentage points to 34.5%.
Products that are sold in relatively large amounts through the supermarket channel are being bought more through these direct flows, FloraHolland said. The typical florist products are still bought mostly at the auction clock.
For houseplants, the share of the direct flows grew to almost 80%; it increased by 2.3 percentage points to 79.4%. For outdoor plants, the share of the direct flows grew by 4 percentage points to 67.3%.
For houseplants, the supply increased by around 5% and the average price increased by 1%. The turnover of houseplants grew by almost 7%. In particular, cacti and succulents are doing very well. The supply of these products rose on average by 33%. The average price level was also 20% higher.
For outdoor plants, the supply remained the same, but the average price rose by almost 13%. The perennial plants were responsible for this change. The supply of these plants increased by 20% while the average price rose by 23%.