Dutch grower offers UK shoppers the chance to win their own weight in Brussels sprouts

Dutch vegetable cooperative Van Nature is seeking a catchy name for its new purple Brussels sprouts which it has begun exporting to the UK.

Image: Lifesum
Image: Lifesum

The company, already a major exporter of conventional Brussels sprouts to the UK, is working with Swedish "digital health startup" Lifesum on the competition.

According to Lifesum: "Whether the name is funny, descriptive, or creative, the winner of the best suggestion will find themselves popular amongst friends and family in December 2015, when they will receive their body weight in purple sprouts, to distribute and use as they choose."

Entries, via Twitter or email, are to be in by Monday 22 December, with the winner announced on Christmas Day.

Said to be milder and sweeter-tasting, the Syngenta-bred sprouts are also grown and marketed in the UK under the Redarling brand.

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