Floridata said overall exports increased in September by almost one per cent and thus matched the turnover development of flower and plant Dutch auctioneers Royal FloraHolland during the month, but exports to the UK dropped by seven per cent, while France consumed four per cent fewer products. Germany showed average growth.
Positive results were noted in smaller countries like Belgium, Poland and Austria. Russia is falling further behind, and the decline in export to that country "seems neverending". For cut flowers, the export value to the USA is now larger than that to Russia. In cumulative terms, the export value is three per cent up on last year, so the growth in export and the growth in Royal FloraHolland are rather similar.
The export figures for September from Floridata are the latest export figures available.
At Royal FloraHolland, period 11 (from 10 October to 6 November 2016) concluded with a positive turnover result. Since the summer, the turnover at Royal FloraHolland has been growing
The rise in turnover for Royal FloraHolland in period 11 was seven per cent, which is equivalent to 313 million. This is the highest turnover ever in period 11 in the history of Royal FloraHolland.
Higher sales of houseplants, with a high average price, have boosted returns. Cut flowers, especially roses, gerbera and hydrangea, have also seen a "huge increase in their average price".
In cumulative terms, turnover grew five per cent. By the end of the year, this will decline by at least one per cent, so the growth in turnover in 2016 will ultimately be between three per cent and four per cent.
As a "relative scarcity has developed in the market, through a slight decrease in supply and slight increase in demand on the European market, the share of direct trade is also increasing".
For cut flowers, the share of direct trade rose by two percentage points to 30.9 per cent. For the top five products, it was particularly the sale of spray chrysanthemums that increased via direct trade (five percentage points). In the top 20, Zantedeschia showed the greatest rise with a doubling of sales in direct trade from 10 per cent to 20 per cent.
Houseplants also showed an increase in direct trade sales of two percentage points to 78.6 per cent. Most of the products were at a high level, and it is evident that products which traditionally lagged behind in direct trade, like azalea, are now catching up.
Among garden plants, the share of direct trade shot up by six percentage points to almost 60 per cent. The seasonal products did especially well, like Helleborus, Skimmia and violets, which are being increasingly sold via direct trade.
There were six per cent fewer items delivered, and the average price rose by 14 per cent. One striking development was the huge price rise of Gerbera (45 per cent). Furthermore, 10 per cent fewer roses were delivered, and 45 per cent more tulips were delivered. The average price of tulips dropped by 13 per cent.
Houseplants turnover rose five per cent and the number of items grew two per cent, while the average price rose three per cent. One striking aspect was the drop in supply of Phalaenopsis (-8 per cent) and cyclamen (-9 per cent). The supply of most other products increased. Furthermore, the price of Anthurium, Kalanchoë and Hippeastrum improved by 10 per cent. It seems that these products are becoming increasingly popular with consumers.
Garden plants turnover grew 15 per cent. The supply increased by four per cent and the average price by 10 per cent. The increased supply was primarily due to products like Helleborus, Picea and Gaultheria. Higher prices were realised by products like Skimmia, Picea and Buxus.