Dutch flower auctioneers say Brits are over Brexit

British consumers are still buying the same quantities of flowers and plants two months after the result of the UK referendum as before it, according to Royal FloraHolland.

The transient dip that appeared immediately after 23 June 2016 has now completely vanished, adds the business.

Royal FloraHolland has been measuring the consequences of the UK referendum on consumer spending since the result. The results reveal "no major changes are evident yet. The buyers at Royal FloraHolland purchase in exactly the same way, even those serving the British market. It is possible that in individual cases there may have been changes that were not noted during the Royal FloraHolland measurements.

"Flowers and plants are primarily sold in supermarkets in the UK. No changes have been found in the displays at Tesco, Asda, Aldi and Lidl compared to the same period last year. The supermarkets are still selling the same varieties and quantities of flowers and plants."

Royal FloraHolland added: "The depreciation of the British pound remains an important factor. British flower sellers are maintaining the same sales price despite their more expensive purchase price. This prevents a drop in sales, but at the expense of their own profit margins. In time, this approach will come under pressure.

"The VGB [Association of Wholesalers in Flower Nursery Products] recently published a statement that the export market is stagnating in connection with the depreciation of the pound. The branch organisation based its assessment on export figures (Floridata). Royal FloraHolland is closely following these developments, but has not found this reflected in the figures from consumer spending."


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Phygelius

Phygelius

Masses of colourful tubular flowers can give these plants a substantial presence in the border, says Miranda Kimberley.

Tomorrow's tractors

Tomorrow's tractors

These machines have advanced rapidly over recent years but what does the future hold? Sally Drury looks ahead.

Climbing roses

Climbing roses

Walls, trellises, pergolas and even trees can all be brightened up by these beautiful blooms, writes Miranda Kimberley.


Opinion... Shining a light on trading with Europe

Opinion... Shining a light on trading with Europe

Accurate figures are notoriously difficult to get at, but without doubt the UK imports a great deal of its ornamental plant requirement.

Opinion... Unbeatable delight of quality plants

Opinion... Unbeatable delight of quality plants

Viewing top-quality plants, both growing and on sale, always gives me pleasure.

Editorial ... More analysis and insight from bumper HW issue

Editorial ... More analysis and insight from bumper HW issue

Welcome to this bumper 72-page July edition of Horticulture Week magazine, packed with exclusive analysis, insight and expert advice on the biggest issues impacting all sectors of the UK horticulture industry right now.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Tim Edwards

Boningales Nursery chairman Tim Edwards on the business of ornamentals production
 

Read Tim Edwards

Ornamentals ranking

Top 30 Ornamentals Nurseries by Turnover 2017

Top 30 Ornamentals Nurseries by Turnover 2017

Tough retail pricing policies and Brexit opportunities drive the top 30 growth strategies.

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles