Dutch flower auctioneers say Brits are over Brexit

British consumers are still buying the same quantities of flowers and plants two months after the result of the UK referendum as before it, according to Royal FloraHolland.

The transient dip that appeared immediately after 23 June 2016 has now completely vanished, adds the business.

Royal FloraHolland has been measuring the consequences of the UK referendum on consumer spending since the result. The results reveal "no major changes are evident yet. The buyers at Royal FloraHolland purchase in exactly the same way, even those serving the British market. It is possible that in individual cases there may have been changes that were not noted during the Royal FloraHolland measurements.

"Flowers and plants are primarily sold in supermarkets in the UK. No changes have been found in the displays at Tesco, Asda, Aldi and Lidl compared to the same period last year. The supermarkets are still selling the same varieties and quantities of flowers and plants."

Royal FloraHolland added: "The depreciation of the British pound remains an important factor. British flower sellers are maintaining the same sales price despite their more expensive purchase price. This prevents a drop in sales, but at the expense of their own profit margins. In time, this approach will come under pressure.

"The VGB [Association of Wholesalers in Flower Nursery Products] recently published a statement that the export market is stagnating in connection with the depreciation of the pound. The branch organisation based its assessment on export figures (Floridata). Royal FloraHolland is closely following these developments, but has not found this reflected in the figures from consumer spending."


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Eryngium

Eryngium

This florist's favourite offers interesting foliage and alluring flowers in a range of colours, writes Miranda Kimberley.

What's in store for ornamentals production in 2017?

What's in store for ornamentals production in 2017?

Rising overheads, exchange rates, export opportunities and labour restrictions.

IPM Essen show preview - Exports offer silver lining

IPM Essen show preview - Exports offer silver lining

UK exhibitors at this year's IPM nursery trade show in Germany will be looking to increase exports on the back of the Brexit vote, Matthew Appleby explains.


From The Editor - Prospects for the year ahead

From The Editor - Prospects for the year ahead

Making predictions about the future is a risky business in the best of times. Throw in a year when the UK is set to begin the formal process of leaving the EU and all bets are off. Despite this, the HW team has prepared our biggest-ever preview of the year ahead.

According To Edwards ... Why horticulture needs a different dialogue to farming

According To Edwards ... Why horticulture needs a different dialogue to farming

The Government will always look on "horticulture" as a sector within "agriculture" and, when the trade effectively gets its message across, the Government recognises "nursery stock" as a non-edible subset of horticulture.

Seabrook on...Are 'garden' and 'gardener' becoming dirty words?

Seabrook on...Are 'garden' and 'gardener' becoming dirty words?


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.