Dutch advisory body creates UK subsidiary in joint venture with consultancy

Dutch advisory body DLV Plant has created a subsidiary company named DLV Plant UK by forming a joint venture company with independent consultancy Soft Fruit Solutions (SFS).

DLV Plant UK, which started up earlier this month, is initially focusing on providing advisory services to growers of strawberries and other soft fruits. It is expected to expand into other fresh-produce sectors in the next few years.

DLV Plant director Jacco van der Wekken said: "We are delighted to form this joint venture with SFS, which helps consolidate our position with leading-edge berry growers in the UK and provides a platform to significantly expand our activities in this important market."

All four full-time advisers at SFS have made the transfer to DLV Plant UK. The company is being managed by former SFS consultant Dennis Wilson, who has many years' experience in consultancy work to strawberry growers throughout the UK.

He said: "The Dutch have always had a very strong research base and we have also got a lot of in-house knowledge so together we can multiply our knowledge base.

"A key aspect of the new company's activity will be to develop close co-operation with the advisers of DLV Plant in the Netherlands."

L To launch its formation DLV Plant UK is holding a technical conference at Holiday Inn, Solihull on 12 February. Speakers from the UK and Holland will talk about latest innovations in soft-fruit technology. Email d.wilson@dlvplant.co.uk.

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