For Valstar this offers opportunities for growth with a new product and for Dümmen Orange it is a logical step in its strategy to outsource the cultivation of end products which do not fit its core activities.
Jan Valstar said: "Pot roses fit into our business. We noticed that our customers are looking for
partners with a wide range of plants. Pot roses complement our current assortment which
will enable us to become more important to our customers."
The cultivation cycles will be prepared over the next few months so that the first roses can be sold in the second half of the year. The pot roses will be available in a 10.5 cm and a 12 cm pot and will be supplied in a full range of colours.
Philippe Veys from Dümmen Orange said: "Olij Breeding pot roses were added to the Dümmen
Orange assortment in 2016. In Valstar we have found a solid, reliable partner which can
further expand the market for this product group."
The number of varieties available will be expanded over the coming period and the two companies will be working on positioning the entire line with a new image.